OFFICIAL PRESS RELEASE 13.04.10
Rockstad: Falun has popularly been called the “Sabaton festival in Falun”, and we have naturally been proud of that since we started it all thanks to the band Sabaton.
The festival has never had the ambition to be the greatest festival in Sweden and never had to book the most famous bands in the world. We have however offered high quality and several exclusive artists at a good price every year, on maybe Sweden’s best festival area.
The band Sabaton, from the town of Falun, has grown to one of the greatest hardrock bands with fans travelling every year from more than 25 countries to Falun to visit us.
Sabaton as a standing main attraction on a hardrock festival in the region of Dalarna, has big opportunities to appeal to a greater number of guests from far away. But to reach these people, the festival needs a name that does not create confusion in an international context.
The hardrock festival in Falun will still be arranged in the same way as Rockstad: Falun, but will hereby be known as Sabaton Open Air. We will not change our thinking when we book other bands, but all Sabaton fans will be offered a more unique experience.
This time, Sabaton’s whole concept album from 2008, “The Art of War”, will be performed live, meaning some never before performed songs. Of course, the band will also perform songs from other albums, spiced up with a spectacular light show and a lot of pyrotechnics as appropriate in your hometown.
“We aim to attract fans from the whole world with this small change, and make them find our home town and festival. During the last years, we have got lots of questions about our own cruise “Sabaton Cruise” from foreign press and fans, but very few have discovered our 3-days festival, which is an even bigger event.
Rockstad: Falun was started in 2008 because we wanted to make a special event in conjunction with the launch of the album “The Art of War” and therefore it feels good to perform the whole album live for the first time, and in our hometown Falun.”
Pär Sundström – Sabaton
The festival takes place August 15-17, and so far the booked bands include: Mustasch, Hardcore Superstar, Raubtier, Magnum, Korpiklaani, Ensiferum, Wolf, Delain, Moonspell, Powerwolf, Axxis, Bullet, Bloodbound, Elvenking, Månegarm, Skitarg, Crystal Viper, Demonical, October Tide, Junkstars, Kissin’ Dynamite, Man.Machine.Industry, Zia, Fimbultyr, Neverlore, Red Nova, Revoked, Wrong Channel.
The entrance fee for the festival is only 666 SEK for all 3 days. The festival also has its own camping site, which is calculated to accommodate about 6,000 people in the summer of 2013.
